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The Difference Between ‘Foothold’ and ‘Lock-In’
There is always a lot of talk within IT marketing around vendor ‘lock-in’. This is most commonly found within competitive marketing, i.e. ‘Product X from Company Y creates lock-in causing you to purchase all future equipment from them. In some cases lock-in definitely exists, in other cases what you really…
Concepts
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IT Needs its Gates and Jobs
Scour the data sheets and marketing of the best business technology hardware and software and you will see complexity. You will see references to ports, protocols, abstractions, management models, object-oriented and non-object-oriented practices, etc. Hand that data sheet to a highly-intelligent, well-educated lay-person and you will get a blank stare….
Learning from FaceBook’s failures
In the interest of honesty I’ll start this post by saying I’m not a fan of FaceBook and never have been. This is based on two major things: If you and I don’t keep in touch through email or phone there is a reason for that. I have no desire…