The Difference Between ‘Foothold’ and ‘Lock-In’
By Joe Onisick (@JoeOnisick) on August 26, 2010
There is always a lot of talk within IT marketing around vendor ‘lock-in'. This is most commonly found within competitive marketing, i.e. ‘Product X from Company Y creates lock-in causing you to purchase all future equipment from them. In some cases lock-in definitely exists, in other cases what you really have is better defined as […]
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